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Wednesday, March 6 • 09:45 - 10:45
🇬🇧 Keynote - Beyond the innovator’s dilemma. A personal journey through scale-ups, tech boards, and microteams

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Over the past decade, speaker Sander Hoogendoorn acted as the CTO for a series of organizations, often scale-ups that, without exception, found themselves on the dark side of the Innovator’s Dilemma and Technical Death. They reached the point where adding new features to their existing products and services no longer brought additional growth. Moreover, new competitors overhauled these organizations with improved ideas about markets and technology.
During this lively and inspiring keynote, Sander discusses the cases of several such organizations that all needed to re-invent themselves, discover new strategies, and adopt continuous learning, increasing levels of autonomy, continuous delivery, tech boards, and microteams.
Some succeeded, some failed, and some are still struggling. Sander illustrates the steps these companies took, the how and the why of their transitions to agility and continuous delivery, and the techniques and technologies they needed to adapt.

avatar for Sander Hoogendoorn

Sander Hoogendoorn

Chief Technology Office, iBOOD.com
Who are you?I am Sander Hoogendoorn, an independent dad and traveler. A seasoned developer with over four decades of experience and still daily writing code. I have survived in tech in various roles, from CTO of companies like iBOOD.com, ANVA, and Klaverblad to being Capgemini's global... Read More →

Wednesday March 6, 2024 09:45 - 10:45 CET
Fast Flow - Auditorium